For Media employers
Here's what 300 young people had to say.
That means out of hundreds of roles in media, a huge chunk of the next generation of talent can only picture two.
42%
said presenter or broadcaster
The problem
Most teams like yours are struggling to find the right people or feel invisible to the next generation of talent. But the issue might not be what you think.
Young people don't need more ambition, drive or determination. They have that in abundance. What they need is more information, opportunity and access.
With the huge variety of roles available within media, the majority of young people have narrowed their view down to two before your recruitment campaign has even launched.
Career decisions are being made far earlier than organisations realise, so reaching the right people with the right information at the right time is key.
Springpod audience
73,796
That's 73,796 young people who are motivated, career-ready, and have already expressed interest in your industry. Let's get you connected with them.
Social proof
Many of our partners are already using Springpod to increase career awareness and confidence in young people. Here's what learners had to say.
“
I enjoyed learning about the different job opportunities that the BBC has to offer and a lot of them I didn't know you could make a career out of, so it has made me definitely become more interested in researching in more depth about all the type of roles in the media industry I could go into in the future.
“
It was particularly interesting to see the different roles involved in producing accurate and engaging stories, from researching and scripting to editing and broadcasting.
“
I learned more about the wide range of roles available.
“
I loved that this programme covered a wide range of departments rather than focusing on just 1 department.
“
It showed me the range of careers available to me in the industry.
“
Learning about all the different teams, even ones that aren't known about.
The impact
Before
48.2%
→
After
91.4%
Explore
Springpod connects young people with employers through career exploration programmes, making work experience accessible regardless of location or circumstances.
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