Employer branding doesn’t work in isolation

Springpod membership makes your CSR and early careers investment work harder by embedding your brand inside the experiences students actually care about.
Header image

Trusted by leading employers

The challenge

Awareness without action is wasted spend

Employer value proposition is diluted across CSR, recruitment, and marketing

Poor campaign conversion
Campaigns run, but awareness doesn’t convert into applicants
Choosing the right channels
Gen Z ignores traditional channels, they want interactive, authentic experiences
Proving your impact
Leadership asks for ROI on brand spend, not just reach metrics
Our solution

The Springpod membership solution

Employer branding is stronger when it’s built into experiences, not ads.

Experiences

Your programmes, simulations, or skills modules become branded environments. Students don’t just see your name; they associate your brand with learning, access, and opportunity.

Dashboard mockup
Dashboard mockup

Credits

Every credit funds a student journey through your brand lens, linking spend directly to awareness, engagement, and eventual applications.

Pods

Every membership includes all the essential pods to deliver and measure your programmes.

Upgrade to Brand+ for a fully branded hub, housing all your experiences in one place. Perfect for aligning CSR and early careers in a single, visible ecosystem.

  • Impact pod

    Live dashboards of enrolments, completions, diversity

  • Talent pod

    Anonymised insights into who you’re inspiring, with diversity and reach data.

  • Brand pod

    Co-branded assets to promote programmes.

  • Boost pod

    Baseline promotion across Springpod’s channels.

  • Experience pod

    Visibility of live and draft programmes.

The outcomes that matter
Amplify CSR and EC ROI
Brand exposure runs through all student touchpoints
Authentic Gen Z engagement
Mobile-first, interactive, bite-sized content that feels native
Cross-team alignment
One hub that supports CSR, HR, and comms together
Board-ready evidence
Awareness tracked alongside applications, completions, and SROI

Why membership works for employer branding

Integrated
CSR and early careers spend works harder, together
Data-rich
You don’t just measure awareness, you measure outcomes
Future-proof
Brand awareness today = candidate pipelines tomorrow
Cost-efficient
One membership, multiple priorities served
Dashboard mockup