Gen Z and Alpha don’t want ads. They want experiences.

Springpod membership helps you build authentic awareness, prove campaign ROI, and feed named student leads directly to admissions through Talent+.
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Trusted by 100+ universities and employers

The challenge

Brand campaigns without proof

Traditional marketing channels don’t resonate with digital-native students

Eyes but not clicks
Campaigns raise awareness but don’t always convert
Know your audience
Gen Z and Alpha expect interactive, personalised journeys
Measuring impact
Leadership want hard evidence your campaigns drive enrolments, not just clicks
Our solution

The Springpod membership solution

One membership. Three levers. With Talent+ included as standard.

Experiences

Subject spotlights and microsites: bring your courses to life through interactive, student-led journeys.

Employability extras: show your value proposition is bigger than a degree — every student gets access to digital skills, AI interview coaching, and micro-internships with real employers. That’s a marketing USP no static ad can match.

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Credits

Your currency of reach. Each credit backs one prospective student’s journey from engagement to completion, so every pound spent links directly to outcomes.

Pods

Every HE membership includes Talent+ free of charge, so marketing ROI isn’t just impressions — it’s named, contactable leads.

Optional Brand+: a fully branded hub showcasing all your experiences, employability extras, and subject spotlights in one destination.

  • Impact pod

    Live dashboards of enrolments, completions, diversity

  • Talent pod

    Anonymised insights into who you’re inspiring, with diversity and reach data.

  • Brand pod

    Co-branded assets to promote programmes.

  • Boost pod

    Baseline promotion across Springpod’s channels.

  • Experience pod

    Visibility of live and draft programmes.

  • Talent

    Extensive insights into who you’re inspiring, with diversity and reach data.

The outcomes that matter
Cut-through with digital natives
Content built for Gen Z and Alpha, not recycled ads
Proof of ROI
Dashboards show reach, engagement, and conversion into Talent+ leads
Integrated impact
Marketing campaigns feed straight into recruitment pipelines
Global reach
Scale your brand visibility internationally with no added resource

Why membership works for marketing

Authentic
Experiences students actually want to interact with
Measurable
No more “brand only”, every campaign links to named leads
Differentiated
Market your university as one that offers degrees plus employability extras
Sustainable
Always-on visibility, not seasonal spikes
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