Gen Z and Alpha don’t want ads. They want experiences.

Trusted by 100+ universities and employers

Brand campaigns without proof
Traditional marketing channels don’t resonate with digital-native students
The Springpod membership solution
One membership. Three levers. With Talent+ included as standard.
Experiences
Subject spotlights and microsites: bring your courses to life through interactive, student-led journeys.
Employability extras: show your value proposition is bigger than a degree — every student gets access to digital skills, AI interview coaching, and micro-internships with real employers. That’s a marketing USP no static ad can match.

Credits
Your currency of reach. Each credit backs one prospective student’s journey from engagement to completion, so every pound spent links directly to outcomes.
Pods
Every HE membership includes Talent+ free of charge, so marketing ROI isn’t just impressions — it’s named, contactable leads.
Optional Brand+: a fully branded hub showcasing all your experiences, employability extras, and subject spotlights in one destination.
- Impact pod
Live dashboards of enrolments, completions, diversity
- Talent pod
Anonymised insights into who you’re inspiring, with diversity and reach data.
- Brand pod
Co-branded assets to promote programmes.
- Boost pod
Baseline promotion across Springpod’s channels.
- Experience pod
Visibility of live and draft programmes.
- Talent
Extensive insights into who you’re inspiring, with diversity and reach data.
The outcomes that matter

Why membership works for marketing
