Why young people aren't choosing your sector and what actually changes their minds

61% of young people surveyed had already formed views on which careers were or weren't for them by 14. The most common barrier wasn't qualifications or awareness - it was "it doesn't feel like it's for someone like me." You'll hear directly from senior HR, Talent and Social Value leaders who have faced these challenges and adapted their approach, alongside the student perspective from two angles: what young people told us in our pre-event survey and from Cheyanne, a degree apprentice at JLL.